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In assuming responsibility for public health boards can use popular culture to get the message in good health by

"We are enemies of the people. The problem is that we, as a wet blanket, telling people to stop doing things," said Fiona Adshead, Deputy Director General Medical in 2006. "We need a healthy exciting." His argument is as true today - indeed, perhaps more, as public health policy becomes

Fortunately many boards already have the tools they need to make a healthy exciting or interesting, and therefore kept out of the game for voters. Boards have departments dedicated to leisure and cultural services, the NHS, of course, never did. By moving the local public health authorities, the possibility exists that the two work together. If this can be done systematically, it is even better.

For many years, Experian has produced market research for the public sector. The company divides the population of the UK more than 60 subgroups. Each group has its own written description of the lifestyles and values ??of its members.

Research provides a statistical breakdown of the health status of each group and the hobby they are interested in. Depending on what you spent on this research, can also tell by postal code - or the actual address - where members of these subgroups to live.

most boards have access to the results of market research of this type. New public health teams must now use this information in a methodical way to find out how to involve local groups with messages about health, but through their own personal interests.

This work is particularly important for groups that are not considered interested in fitness. It is unlikely to pick up a brochure, but can also go to a musical event free at the door. Why not make the band has some songs on positive mental health? An environment of health care workers may move, and to answer any follow up questions.

Similarly, why not include health messages and behavior in the free romance novels distributed free in local supermarkets or libraries. Or tips could produce a crossword magazines where most problems covered.

. Combine them with information on their beliefs about health