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When the COO of Facebook spoke about the challenges facing women in business, he said he would end his career. Then he wrote a book, Lean on, advising women to succeed, and was struck by feminists. But it is bold

Sheryl Sandberg took time - "too long" - realizing that she was a feminist, and more to say out loud. As COO of Facebook, which is one of the most prominent leaders in the world, let alone as a woman. Most of his position, he said, to admit women to be feminists left alone, so his decision to publish a book of advice Lean feminist workplace, it is a radical change. "I wish I had done earlier," he said. "He was not brave enough."

We are in a windowless room in Palo Alto headquarters of Facebook, where Sandberg is a cup huge Starbucks (which used to be on the board of Starbucks) and exuding joy gimlet eyes slightly involved in the promotion business. Lean the scandal was fierce and everything to do with the book. Sandberg, reported to be worth about $ 400 million disturbs many people. Apart from money, she works for a company with a sense of their own intractable "transgressiveness", an image of itself that is at ease with the richness of its founders and dedication, sometimes moony eyes its staff. She speaks in the kind of inspiration that makes fun militants businessman talking and walking backwards. And there is a feeling that grew up in a decades-old debate, with an innocence - is so partisan how other alleged political influence - bringing ingenuity

This is not, for the most part is wrong. The main criticism of Lean Sandberg was "accused" for women not to go forward, it certainly did. Instead, it identifies the behaviors exhibited by women in the workplace - a reluctance to ask for money, a trend in the meetings, to hold a conservative estimate of their self-esteem - that the effect of buckling and permanent historical sexism. The guys in his office to promote when they have a fraction of the necessary skills, he says, women are generally expected to be 100%. And expect to be asked, or rather coaxed apply.

"I give a lot of bargaining council that has the main example, to understand the prejudices against women and use it to your advantage in negotiations. You can not negotiate exactly like a The man who won 't work. Take things that you know. There is a contradiction inherent in writing a book that aims to eliminate gender stereotypes and tell people to recognize and use of gender stereotypes . I see. Treat recognize that in the book.'m a pragmatist. want it improves. want women are better paid. want to teach them to negotiate are better paid. "

is decidedly odd that someone as controversial as Sandberg would have written a book like this, which is why lean transcendence. Sandberg says what is true precisely because it is - speaking in the language of social conservatism -. And do not tell Barbara Ehrenreich

The book was a TED conference about 43 years gave the women at work in 2010, which generated a large number of responses, both positive and negative - in spite of the refusal mainly due to male executives warn not to make a gender issue, and not, as now, other feminists ridiculing their powers. Among the craziest most recent reviews, Allison Pearson in Telegraph points Sandberg said failure to address "the fastest growing trend among professional women without children ... involuntary. " The Guardian, Zoe Williams calls the book and boneless "infantilizing". Maureen Dowd, New York Times, wrote that Sandberg "do not understand the difference between a social movement and a campaign of social network marketing." The reaction seems to have good intentions, but marketing is empty.

All underestimation of reactionary people who try it, this is not a book for those who are versed in feminist polemic. It is for those operating in a commercial environment changed so little that this book, far from being sweet and obvious point is shrill hysteria.

before giving his TED conference, the message of their male counterparts Sandberg was clear. "This is the official end of my career, I once gave a lecture on women, it would be a" female executive ". Unable to deal with women's issues and be a serious person. "

Sandberg thought and came to the conclusion that, in fact, the only way was to speak as a trade issue: that businesses were losing valuable talent because of his problem with women and mothers particular. "The turning point for me," she said, "was to see men and women who have achieved over the last 15 years. No matter what I do, the men began to take the lead on women. At each step, the foot was on the gas pedal and focuses on women and leaned back. "Yale alumni who have reached 40 years in 2000, said only 56% of women work remained in force, compared to 90% of men.

Sandberg was asked to lean back, and he admits he made a bad decision in their 20s. After graduating from Harvard - his thesis on the economic impact of domestic violence - Larry Summers, his supervisor, encouraged to seek international scholarships. But then she would have disappeared in Europe, wrote, she rejected "on the grounds that the alien was not a place that can convert a date to a husband. Lugar, I moved to Washington DC which was full of eligible men. "

Wow. "Yeah you already know. Very shocking. And you know," Sandberg smiles, "that does not work very well." (She was married at 24 and divorced a year later. She is now married to David Goldberg and two children).

Sandberg Summers worked for the Chief of Staff of the U.S. Treasury for five years, then, when Bush was elected and everyone did not work, he moved to Silicon Valley . There was an obvious time to board the train. "People thought I was crazy. That was in 2001, so that the bubble crashed and no one was hiring." It took a year to find the right job ", and yes, I'm a little nervous." Things started to look up, and when he was hired at Google, Eric Schmidt, he convinced to take the job when asked to consider that firms seeking to hire had the greatest growth potential. She took the risk and joined Google.

"I mean, I, I, I do not know the answer to this question. I do not think he ever understood how you make today. "But have you changed your position? Does it (to use the type of language choice here) go on the trip with her?


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