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extent to which public sector workers to match the values ??of their organizations?

Since the scandal of MPs expenses to the denunciation by social media, the conduct of public officers has rarely been in the headlines in recent years. Spending cuts and austerity measures have brought greater public attention than the public sector employees with taxpayer money. But, also, their behavior has also been the focus: Do these guardians of our public services inspire our confidence, and act as ambassadors for their employers

Whether Apple or John Lewis Partnership, the business world is full of examples of employees who live the values ??of their organization and to demonstrate that they are good corporate citizens. In the public sector, it is perhaps more implicit: it is an assumption that employees and fundraising frontline staff and believe in what they do for the public good. However, in both cases, inappropriate behavior of an employee or 'message' action can damage the reputation of your organization.

According to the Guide to Local Government Association Reputation Institute in New, employees who do not meet the organization's values ??is likely to be 43% more productive, make up 20% more efficient and have fewer days of illness of 3.5 years. "As a result, are more likely to be their spokesman and act as brand ambassadors and champions of their reputation," says the guide. If your employees are satisfied, are more likely to speak positively about their advice.

integrate these values ??is the real challenge. North Yorkshire County Council set its care regime Ambassador in 2009 to inform and inspire youth and other community groups about careers in the social field. Ambassadors may be social workers, caregivers and care recipients, as part of a team, promote social care, giving presentations and workshops in schools and local colleges. They receive training, including presentation skills and computer.

regime Ambassador Care is provided through the Partnership for Care Association of Membership Development, an alliance of the attention of entrepreneurs in the public, voluntary and private. Scheme coordinator Michael Watt said: "The main objective of the program is to promote social welfare as a career choice and value to attract and retain a highly skilled workforce for the future." Care Ambassadors have participated in over 120 activities to date, training center job fairs more employment counselors. About 500 participants have so far expressed interest in social work as a career.

homeless charity Thames retractable displays its values ??in the walls of their London offices for staff are constantly reminded of them. These values ??include the knowledge of what is happening "on the ground" and always "tell it like it is" - which explains the inconvenient truths about the rough life on the streets

To integrate these values, the organization has made a point to hire people with first hand experience of homelessness. Currently 66 of the 300-strong range of Thames work are former homeless. "Nobody had a spectacular journey that someone who was homeless sleeping difficult," said executive director Jeremy Swain. "The media often require staff to discuss short term and are great ambassadors our work. " social media has had a huge impact on the way people communicate and exchange information. Thames Reach has developed guidelines for staff on Twitter and Facebook. "We all said and done things that could be misunderstood," said Swain. "But most of the staff are very reasonable and pragmatic about using social media and do not want to be too prescriptive."

Joe Saxton research center nonprofit nfpSynergy, said the protection of reputation is also looking at other people involved in your organization. "In a cafe on the charity that was recently the volunteer cashier told me to shut up as she has lunch on the box, and could not concentrate with all the noise, then told me that the coupon was coffee "a nightmare".