Friday, December 9, 2011

The daily interaction is mediated by proprietary software, the largest technology companies "keep our behavior in digital

If you buy a refrigerator in your home is yours. And once installed, it will work the same way for the rest of his life, allowing you to hold perishable foods in a cold space.

But in the world of technology, once you buy something - or, indeed, become a user of a web-based service - is a very good chance to change that. And in addition, the changes come with a take it or let them choose -. In other words, little or no choice at all

This comes to mind this week, Facebook announced the latest round of changes and improvements to the platform of social media has become by far the world's largest network, outside the Internet itself the same. Many Facebook users considered an integral part of their lives but they will live with new features - some of his very useful - or go. At least some users have reporters on the basis of some new leaks that are outraged.

Facebook changes coming just days after Google added new features to its product development much lower for social networking Google +. Users of Google welcomed additions, but who can say that in a year now, Google will not present the product radical new directions.

It's not just Web-based products and services have changed dramatically. The more a company has market power - that is, the happiest of his captivity or customers with what they were using - but has the ability to change direction in order to establish clearly who is the boss

Consider what Apple did this summer with its new operating system Mac OS for desktops and laptops. Apple has been running your business to the ecosystem has been created around iOS mobile devices (iPhone and iPad) - a world that has total control. Mac OS X "Lion" that the new operating system is called, took more similar characteristics and iOS gave credence to the belief that some observers (including mine) that Apple's long-term plan is convergence of the two ecosystems.

behavior control-freak business is even worse when you change existing products you bought and can not return. The latest example comes from the OnStar communication system with many well known vehicles sold by General Motors. The GPS-based service has been marketed primarily as a way to let others know if you have been in an accident or otherwise need assistance in your car.

But OnStar can do much more than that. It records, among other things, just about anywhere a driver is gone, and how fast. And last week, OnStar has changed the terms of service to allow the use of customer data in any way you want - such as selling to other companies. The din was deafening, especially when people realized that even if they stopped subscribing to the service, OnStar can (and you) continue to enter data and do what you pleased with the customer information unless you explicitly disabled the device. The company guarantees not really a bad use of the information fell naturally skeptical ears.


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