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application created created last six weeks of discharge and agreement of U.S. $ 180m company

Based on their iPhones in a bar waiting for friends, finger patterns on the search screen, laughing as they watch their CTH on the bus - you noticed something strange is happening to people and their recent mobile phones

There is a simple explanation: they play a game, draw something, a kind of online Pictionary has been downloaded 35m times over the six weeks since it was created by the play of New York OMGPOP company. In the last week of more than 1 billion drawings were created in the game as people tried to illustrate the words and the names of his opponent guessing. Now is the top application downloaded for free in 85 countries worldwide.

draw something is the ultimate classic board game being reinvented in the digital age. Words with friends is the new Scrabble, Monopoly is a hit online. However, none has rivaled the phenomenal growth of drawing. The game was a winner from day one - which was an average of three images a second day of its release - and six weeks after OMGPOP five years, was sold for $ 180 million (£ 113m) cash Zynga the owner of other highly addictive online games, including words with friends and CityVille.

Something was drawing the 35th game created by OMGPOP. They had tried other draw games, but it was an instant success. Some words are easy for players to represent - like the rainbow, the sun and fish. However, finger painting of Daft Punk or Stephen Colbert, with the basic skills of drawing school is more than a little complicated.

The game has slight variations around the world. London could get "Kiss" - the Americans do not use the word - while in Europe there is no chance of getting Tim Tebow, a star football player across the Atlantic. To add OMGPOP IKEA Swedish players. But what caught Zynga was its universal appeal.

David Ko, Zynga Mobile Manager, had been a player since day one. "There were all these pleasant moments of surprise," said Ko, "The words, watching cartoons, I really enjoy it."

Ko admits that his drawing is not as good. Initially, even scribbled notes in the drawing, which is quite close to cheating. "I'm fine with the president and the ring, then they will fall into a pop icon."

"I have many friends that you keep in touch with Facebook, but when I do this on an individual basis with something or words Draw with friends, it feels a little more special. " Clearly 35m and tell other people agree. However, opinion is divided as to whether something can be draw really worth $ 180 million.

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