Sunday, September 16, 2012

How to get men watching women's football? Have them play in lingerie | Saman Shad

5:48 PM | Posted by Free Game Zone | | Edit Post

The American Lingerie football league is setting a dangerous precedent - female athletes should get their kit off for success

is an idea as old as the world. If you want to attract the attention of a man, to enter with a scantily dressed woman. That was probably what Mitch Mortaza, founder football lingerie, thought when he saw a gap in the market, while watching the Super Bowl - you have men who play football, you have cheerleaders in skimpy outfits what would happen if both? I know women in skimpy outfits playing football! Heck, forget the costumes, we will play them in their underwear. And it was so.

Lingerie Football

appeared in 2004 as an event pay-per-view halftime at the Super Bowl.

Fourteen women in bra and panties (plus helmet and shoulder requirement) took the field in the seventh game aside. The match lasted half an hour and one team had a victory, although I doubt anyone really look at the score. From these humble beginnings, a league was born. The Lingerie Football League now has 20 regular season games aired on MTV2 in the United States. Success meant he now seeks to expand its borders, the launch leagues in Australia - where he is currently a promotional tour -. Canada and Europe

popularity of the sport has made a number of comments. There have been calls expected and valid, the gross sexism. As Mortaza proclaims, "First and foremost, must be beautiful" to be in the league. And then the question arises whether it should be considered a sport. At the end of the day, nobody will really take a sport that has "lingerie" in its title seriously.

  • This is not news. Women's sport has had a long and continues to be taken seriously. Women's tennis, for example, is difficult to be considered equal to the set of men for years. However, when a tennis player Anna Kournikova and gained more attention for its beauty as his athletic ability, happened sponsors and marketing thought. His success off the field now means that the players know that most women to win the big sponsorship packages pay attention not only to his party, but his appearance. And this is what happened: the Williams sisters have invited controversy in suits, both on and off the field and players like Maria Sharapova and the current number one Victoria Azarenka, have arisen in their bikinis for magazines for men. This trick works: tennis players are among the high-income athletes around

But it is not a question of money. Beach volleyball was once a sports people who knew very little before its debut at the Sydney Olympics in 2000. Probably still a sport that the public knows very little, except that they are women in bikinis adjustment hitting a ball over a net. This has become one of the most popular sports in the Olympics. The relaxation of uniform rules for the sport, allowing women to cover most, was first introduced to the London Olympics, but the best players say they will stick to their bikinis. Many men heaved a sigh of relief.

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