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complete coverage of the third research seminar on standards and ethics of the media becomes a star today include Paul Dacre's Daily Mail, Trinity Mirror Sly Bailey and former editor Kelvin MacKenzie Sun

1:22 p.m.

The seminar broke for lunch, so what better time to launch our first Leveson Legend competition.

entries in the comment box below - works best will be used on the blog at the end of the day. Keep them clean.

And anyone who wants inspiration from the words of Paul Dacre, listen AudioBoo her, and it was delivered.

13:23:

Leveson asked to consider the lack of support for legal rules expressed in the seminar today.

Guardian columnist and journalism professor

Roy Greenslade

said he wanted the record that Paul Dacre, is absolutely correct that behavior of journalists much better than it was.

"I agree with much of what

Paul Dacre

have to say, especially by the standards of the 70 - to my cases in the 60's [when I started in journalism]. There is no code of those days. Thus, we learn, if we do it all, ethics in the hull.

"It was a total ignorance of its own codes of the National Union of Journalists, which will eventually lead to the formation of the code in 1990 and was created by publishers and I'm always looking a group of publishers to meet and negotiate something that builds and improves on what was built in 1991.

"one speaker talked about the legal regulation and the hope that

Lord Leveson

be taken seriously there is no support for legal regulation [among publishers in the room].

Bailey says that the main function of the board is to not worry about the details of writing, but to drive business strategy, the shareholder value and ensure that policies in areas such as succession are in place.

"The board of Trinity Mirror do not sit to talk about details of editorial matters.

"I chose to call your attention to the fantastic coverage of riots in the summer, you'll be glad to hear that, but it is not their primary function," says Bailey.

"Its function is still in the process of understanding what we do, how we do," he said, and to understand the level of authority and trust the company puts its editors .

detailed processes operating at Trinity Mirror plc send "a certain frisson" in the spine, said Ian Hargreaves, professor of journalism at Cardiff University.

"It's important not to complete the processing of the regulation of journalists throughout the enterprise system."

"finely detailed control is not what it is, and what we have learned from research Leveson so far is encouraging.

"It is recognized, even now partners, which must be a kind of co-regulation to the system of self-regulation, in essence,"

Hargreaves said.

Hargreaves

Desmond said the problem is something Leveson research should not be too worried.

"Everything we do is create a system that most people want to join. If the investigation is transmitted to a part of this thought, [the press] is not something that sow the seeds of its own destruction. "

sky Bailey said the system of risk in the Trinity Mirror works well.

"In the hundreds of thousands of stories that Trinity Mirror publishes each year, we made very few mistakes," said Leveson seminar.

24:45:

The public is invited now to discuss the three presentations.

Alan Rusbridger, editor of The Guardian

said any future form of the PAC should understand how self-regulation can work when the government ranging from "very bad in that the CCP itself is lying."

said that "our role as industry members to discuss the CPC and be critical of bits that go wrong." Paul [Dacre] knows, Rusbridger said, joking that would be "looking for a correction and clarification" in the new Daily Mail column on page 2.

24:38:

interesting to note that Bailey does not refer to the phone-hacking.

Although not an explicit subject was asked to address - the title of the seminar was "approaches to regulation - a free press and high-level support" - was something I did not fail to Paul Dacre time to deal with the description of the practice as a "shame".

24:35:

Bailey revealed that the company's recent review of controls and editing procedures found that internal controls were " solid. "

gave no details but said that some areas, however, strong as a result of the examination of 165 500 Trinity newspapers and websites.

"This includes training, supervision, legal, expectations of third party providers and digital controls."

"appropriate processes lead to appropriate behavior and the need not limit creativity," were his last words.

24:31: Bailey says that the mirror has accelerated information systems allowing anyone in the company of a flag suspected fraud, but also has one of the complainants Charter.

"As cascades throughout the company, corporate governance is good governance," he insists.

She says the system is "infallible, but you can minimize the risk of harm."

24:28: Bailey, almost like a description of the audience will detect the editors and journalists, used to document their efforts to maintain ethical standards said:

"You may think this is little more than signing pieces of paper. In practice, absolutely affect the way managers run and manage the business and is another tool that helps to maintain standards. "

24:22: Bailey said what is important however, is how systems are actually implemented and practiced.

But she acknowledges that, unless you work in a controller, the system most familiar in the newspaper industry.

In the heart of the system is a "risk map" - this, she says she is a living document that is constantly updated.

addition to the risk map, Trinity Mirror operates an early warning system.

"We asked about 70 of our senior financial managers of advertising managers, lawyers, publishers, has signed a certificate at the end of each year to confirm whether or not all issues of risk they want to bring to the attention of the board. "

These statements are fed in which it makes to the Board and the Declaration of the Council is derived from that published in the annual accounts of the group.

24:08:

sky Bailey, Trinity Mirror CEO describing the system of risk management in the publishing group. sounds completely foreign to most journalists who work to control the operations of the family, or trusts, as the Guardian, and, of course, it is because unlike the groups Trinity Mirror newspaper is another listed company in its own right.

She explained that the board can not run all aspects of the company - can not be "ubiquitous" - so that it operates a strict "risk assessment" system.

"is a comprehensive bottom-up analysis of what we do with the company and the risks associated with it," explains and covers all aspects of activities ranging from macroeconomic issues, problems the major issues of supply chain label.

For the moment, has 27 major risks are reviewed annually.

24:02:

Stephen Hill, former executive director of the Financial Times is now talking.

It makes some interesting points about corporate governance -. What is working all newspapers need to work together and ensure that no one is out of line

"If a competitor is a regular and the other not, over time, you can be at a disadvantage and be tempted to change [their] conduct," he said.

"The key element of corporate governance is the consistency and transparency

"If we examine the ethical standards, it is necessary that the rules are common to all participants,"

Hill also gives valuable information on the operation of the regulation of television - who spent six years on the board of Channel 4

code of conduct for television producers "not enough" in their entertainment experience. "What matters are the policies and procedures that each company set up to ensure compliance."

Channel 4, for example, produced a manual distributed to 3,000 independent producers. She also conducts master classes with their suppliers to ensure they are aware of the laws and procedures

24:01: Borrie said trust and credibility are essential for any self-regulatory system - if the public believes the CCP and the complaints Typical intrusion, harassment will be dealt with satisfactorily.

He said that the CCP has also to deal with this problem, expressed by others, their "invisibility".

licensing journalists, which Dominic Lawson

recently referred to "the media version of the Law on dangerous dogs" would be a disaster Borrie said he believes that "the essential key to success is to corporate governance at the top of each company," which will then provide "high ethical standards" in all areas.

"Calcutt report was in favor of a licensing system, but there should be a very strong opposition from the media for her," said Borrie.

11:51

Borrie said self-regulation can work, but the applicability is important:

"My experience of chairing the Advertising Standards Authority is that the system of collective regulation by the award of the board is very effective in determining whether an ad is deceptive or is likely to cause serious or widespread."

enforceable in the case of advertising, to deny advertising space offdending media.

11:47 Leveson

The seminar is about to resume.

Everyone was very impressed by the speech Dacre, but some criticism during the break that publishers have failed to speak out against this important audience. "If we do not speak, the scientists take care of themselves," said an officer of high-level media.

Other whisper on the advisory group and their lack of experience or knowledge on a daily basis, something Dacre raised above.

Gordon Borrie,

the former director of the Office of Fair Trading is so far.

11:17:.

The seminar is to take a coffee break - be back in 20 minutes

"I condemn unequivocally phone hacking ... such practices are a disgrace and should be purged of journalism. "Revelations on the activities in the New World" shocked and embarrassed by it, "he said, and reforms must be implemented" to prevent these criminal activities happen again. "