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If you are under 26 or over 60 years, it is difficult to find affordable ways to see a show. Could ticket offers to help the rest of us to develop a habit to the theater?

I bought my tickets for The Ladykillers parents for Christmas. The seats were placed, the B line, not less. Maybe this seems like a gold-plated gift - the above prices are in denominations of £ 55 or £ 85 a head for a huge premium - but I had a secret weapon: the promotion annual discount industry ticket Get Into London Theatre (GILT), which allowed me to get a more reasonable price £ 35.

If I was buying for me, I could have been more likely to opt for a cheaper price DORE, ranging as low as 10 pounds. Only one problem, of course: from February 10, after six weeks, the promotion has ended for another year. For me and many others, it's back to bite the bullet and pay full price for tickets, or (more likely) offers rummage for discounted prices.

This, I think, why DORADO scheme - which has been running for 11 years - So Good: allows people to experience theater as a luxury, not as something that is needed jump through hoops to see, but as something that could be part of normal life - something that could become a passion. Like many others, who rarely went to the theater as a child because my family was not flush, and the occasional trip to Stratford with my GCSE English class was as far as it went. But in recent years thanks to the excellent work in the arts, I saw a lot of great theater - most often, grateful for free - and I developed a love scene that I "had before in my lives. Surely everyone should go see theater, and as regularly as other culturally enriching pastimes such as reading books or going to the movies, but for many, the theater is affordable -. or at least not a habit of affordable theater

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